The Devil Wears Prada 2 Auction Brings Film Fashion to NYFW - FREE Viewing for PRO Readers
New York Fashion Week will open with a collision of film, fashion, collecting and philanthropy. Christie’s is presenting an online auction of costumes, accessories and experiences connected to The Devil Wears Prada 2, accompanied by a free public exhibition at Rockefeller Center and an invitation-only charity event on September 10.
The project places some of the film’s most recognizable wardrobe pieces beside the opening days of New York’s Spring/Summer 2027 fashion calendar. Proceeds will support the Committee to Protect Journalists and the Council of Fashion Designers of America, connecting the film’s twin subjects—fashion and journalism—to current institutional work.
The confirmed New York dates
- September 1–15, 2026: Christie’s online auction runs through its website.
- September 8–13: A free public exhibition is open at Christie’s New York, 20 Rockefeller Plaza.
- September 10: Christie’s, the CFDA and CPJ host an invitation-only cocktail reception and live charity auction during New York Fashion Week.
Christie’s currently lists public viewing from 10:00 a.m. to 5:00 p.m. on September 8–12 and from 1:00 p.m. to 5:00 p.m. on September 13. Those hours should be checked again before visiting in case the auction house updates access information.
The access categories are important. The exhibition is free and public, and the online sale is designed for registered bidders. The September 10 reception and live charity auction are not public events; the CFDA describes that evening as invitation-only.
Which designers appear in the auction
Christie’s and the CFDA have confirmed a mix of screen-worn fashion, accessories and film-related pieces. Announced highlights include:
- A Gabriela Hearst Niki dress worn by Anne Hathaway’s character Andy Sachs.
- A Dries Van Noten tassel jacket worn by Meryl Streep as Miranda Priestly.
- Dolce & Gabbana pieces connected to the film’s Milan fashion-show sequence.
- A feather dress by BAD BINCH TONGTONG designer Terrence Zhou, worn by Lady Gaga in the “RUNWAY” music video.
- An Elsa Peretti Bone Cuff worn by Emily Blunt’s character.
- A signed prototype of red Valentino Garavani Rockstud pumps.
- A black-and-white Schiaparelli jacket and a Dior suit featured in the film.
Christie’s notes that additional objects may be added before the sale. Estimates, conditions and final lot descriptions should therefore be taken from the auction catalogue once bidding opens rather than from early press summaries.
Where the proceeds are going
The online sale will benefit the Committee to Protect Journalists and the CFDA. For the September 10 live event, the announced beneficiaries are CPJ and the CFDA/Vogue Fashion Fund through the CFDA Foundation.
The distinction is more than administrative. CPJ’s work centers on press freedom and journalist safety, while the CFDA/Vogue Fashion Fund supports emerging American design talent through business funding, mentorship and industry resources.
For Paris Runway Official’s media and fashion community, that combination makes the auction unusually relevant. It turns costumes from a film about the power and pressure of fashion publishing into fundraising for both journalism and the next generation of designers.
Why the auction belongs in the NYFW conversation
Analysis: Fashion week has expanded beyond runway shows into exhibitions, retail activations, film projects, archives and collectible design. The Christie’s exhibition gives the public a point of entry during a week when many official presentations remain invitation-only.
It also demonstrates how screen costume can acquire a second life. A garment designed or selected for a character carries the identity of its fashion house, the narrative of the film and the cultural memory attached to a performance. At auction, those layers become part of an object’s value.
The event’s Rockefeller Center location adds another connection. Christie’s exhibition dates overlap the first days of the New York schedule, creating a public-facing fashion destination within Midtown rather than behind a show credential.
What visitors and bidders should know
Anyone planning to attend should separate three actions:
- Viewing: The exhibition at Christie’s is free and public during the posted September 8–13 hours.
- Bidding: Online participation requires Christie’s registration and is governed by the final catalogue, estimates and conditions of sale.
- Attending the charity evening: The September 10 cocktail reception and live auction are invitation-only and should not be represented as a publicly ticketed NYFW event.
Media credentials for New York Fashion Week do not automatically provide access to the private reception. Our SS27 fashion-week press accreditation guide explains why central credentials and individual invitations are separate. The broader Paris Runway Official fashion-week schedule can help teams map the exhibition against other September commitments.
A fashion-week event with a wider purpose
The auction is positioned to attract film fans, collectors and fashion professionals, but its significance reaches beyond celebrity wardrobe. It creates a fundraising bridge between two industries under pressure: independent journalism and emerging fashion design.
Analysis: That alignment is the project’s strongest editorial idea. The clothing supplies the visibility, while the beneficiaries give the event a reason to matter after the final bid is placed.
Source note: Details were checked on August 13, 2026 against the official Christie’s auction page, Christie’s August 6 press release and the CFDA announcement. Confirmed facts are separated from Paris Runway Official’s analysis.