Working with Paris Runway

EARNED MEDIA OPTION - Working with Paris Runway

 

Earned Media - Telling your story

Press, Media & Editorial Coverage on our platform, as well as other media outlets

We handle strategic media campaigns before and after your runway show ensuring your collection is not only showcased on our platform but also pitched directly to top media outlets. Guaranteed coverage on our website and social media platform, as well as earned media through our global media partners is included.

Our relationships with journalists and media organizations helps us tell your story through earned media coverage.

What we recommend:

  • Storytelling That Converts
    Our editorial team creates impactful stories that resonate with editors, buyers, and readers alike. We create editorials that are published to our website, as well as will be distributed to our media partners to syndicate and publish your story.
  • Post-Show & Pre-Show Visibility
    Our publicity doesn’t stop when the runway ends. We continue pushing features, interviews, and designer highlights to keep your name in circulation long after the spotlight fades. We also provide coverage leading up to your presentation and event to ensure you have an audience following you to the Runway.
  • Keeping you Social all year round 
    We create features, reels, posts and stories to generate conversations online via social media with the online community.

Paris Runway will craft a professionally written, SEO-enhanced editorial and distribute it to our established media partners. This offers you the opportunity to receive earned media placements and expanded press coverage across our partner outlets.  

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Earned Media Option - Single Article & Social Media Post that are distributed to over 350 media outlets for earned media and press


For Runway Shows:
Paris Runway - Option 1 SEO Driven Editorial (will show up on google) with full designer lineup included - 800 EURO - FOR RUNWAY SHOWS
(We can include all designers names up to 20 designers - lineup & photos)
1 image of each designer up to 4 images
20-80 photos possible in article
Publication of the editorial on the website
Includes 1 Instagram Post (can add show as contributor)
(Available if the materials meet their quality standards)


For Designers:
Option 2: Designer Showcase - 500 EURO - FOR DESIGNERS
Specific Designer Showcase - Individual Editorial
Includes 1 Instagram Post (can add designer as contributor)

*BOTH OPTIONS WILL BE SENT TO OUR MEDIA PARTNERS FOR EARNED MEDIA COVERAGE. We will work with our partners, journalist, etc. so your story is told in multiple ways through multiple publications. 

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PRE & POST SHOW COVERAGE + SOCIAL MEDIA PACKAGE - Multiple Articles & Social Media Post

Package price includes 2 articles pre show, 2 articles post show + a 6 month plan on social media (1 post per month & 8 stories per month). The social media plan is implemented into our Instagram page where we will feature you with stories and post to keep you in front of editors, buyers, influencers & more.

Articles:

These articles are sent to our media partners for earned media opportunities. A total of 4 articles will be written, published to Paris Runway and pitched to our media partners for earned media opportunities. 

Social Media:

6 Months on our Instagram - Get featured multiple times to stay in front of buyers, editors and build your recognition in the industry to over 240,000 followers. We create content using your own photos and establish it in an upscale, beautiful way.

1,800 EURO or 300 EURO per month for 6 months

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