Runway Show - Services

Capturing your moment & sharing the story.

Media Coverage, Partnerships & Content Creation

 

Earned Media - Telling your story

Press, Media & Editorial Coverage on our platform, as well as other media outlets

We handle strategic media campaigns before and after your runway show ensuring your collection is not only showcased on our platform but also pitched directly to top media outlets. Guaranteed coverage on our website and social media platform, as well as earned media through our global media partners is included.

Our relationships with journalists and media organizations helps us tell your story through earned media coverage.

What we recommend:

  • Storytelling That Converts
    Our editorial team creates impactful stories that resonate with editors, buyers, and readers alike. We create editorials that are published to our website, as well as will be distributed to our media partners to syndicate and publish your story.
  • Post-Show & Pre-Show Visibility
    Our publicity doesn’t stop when the runway ends. We continue pushing features, interviews, and designer highlights to keep your name in circulation long after the spotlight fades. We also provide coverage leading up to your presentation and event to ensure you have an audience following you to the Runway.
  • Keeping you Social all year round 
    We create features, reels, posts and stories to generate conversations online via social media with the online community.

Our recommendation is multiple stories leading up to your event, as well as multiple stories after your runway show to showcase the designer and their looks. This is what we call PRE & POST Show Coverage. 

We also recommend an annual social media plan where we keep you in front of 230,000 followers year round - always showcasing your runway show, collections & more. This can include actual post on our social media page, as well as stories allowing our viewers to share, repost & get to know your branding.

Guaranteed Placements

Our media partners become available to you - Media exposure in Harper's Bazaar, Elle, Grazia, L'Officiel, Glamour, Marie Claire & more

Our Guaranteed Placements package provides direct access to our media network for approved designers and runway shows. This option offers confirmed publication opportunities across select partner outlets, pending editorial approval.

Applicants must be reviewed and approved by the Editor in Chief to ensure alignment with each publication’s standards and editorial direction.

Approved participants receive guaranteed media exposure across top-tier fashion platforms.

This placement ensures your runway collection receives premium editorial coverage, elevating your brand visibility and strengthening your industry presence.

Social Media - Year Round Coverage

Stay in front of consumers, buyers and editors year round to ensure your campaign comes with impact

In today’s fashion landscape, year-round social media coverage is essential for maintaining credibility, relevance, and momentum. Consistent visibility signals to the industry that you are an active, thriving, professionally managed brand with a clear aesthetic and high-standard execution.

At Paris Runway, we create content that aligns with both our visual identity and the expectations of our media partners, ensuring that your presence remains polished, engaging, and strategically positioned.

Social media campaigns may be offered at a 6 or 12 month plan.

Content Creation - Photo & Video

Our team is made up of individuals all over the globe that include photographers, videographers, graphic designers & more

The photos and videos (reels) that you see on our social media were carefully curated by some of the best content creators in the world that are on the Paris Runway team. Our team can assist you with creating top tier level photography and videography with our content creation team.

If you need to tell a visual story - a videographer and photographer may be the perfect way for your story to unfold to the world. Our team handles the production from start to finish. We work with the best fashion photographers and videographers in the world to bring your vision to life.

Our team of professionals have created photography and videography for Alice + Olivia, Saiid Kobeisy, Calvin Klein, CHANEL, Tamara Ralph & hundreds more.

Editorial Shoots

Do you need your collection or runway show shot in an elevated format? Our team handles the full production of editorial shoots -  including getting the photos out to publications for media coverage.

From start to finish our team handles the editorial shoot that includes:

Studio or location, photographer, behind the scenes coverage, videographer, models, sponsorships, makeup and hair team, stylist, assistants, content creation, shoot coordinator & more.

Once the editorial has been shot we then distribute the photos and story to our media partners for print and online digital publications and exposure. 

Backstage Teams to ensure you are Editorial Ready

If you need a backstage team that can create looks, makeup, etc. that fit in alignment with editorial standards - Paris Runway has the team.

Our backstage team knows the standards that magazines and media are looking for. Our team will ensure that your runway show and models are ready for your big debut in the media.

From hair and makeup, backstage coordinators, stylist & more. Paris Runway has a full team ready to assist you. Please let us know how we can assist you in ensuring your show is ready for media partners.

Other Services:

Partnerships & Sponsors - From sourcing and contracting, we align your show with partnerships and sponsors with impact. This can include influencer partnerships, brand sponsorships or partnerships & more. You tell us what you need to create a runway show and we will be there to assist you along the way.
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Seeding and Engagement - We get your brand, collection, product or runway show into the hands of the most influential through creative deliveries and sampling opportunities, as well as inviting them to your runway show.

Please let us know how we may assist:

info@fashionprfirm.com