Urban Palais Announces Historic Alliance with Porsche, Introducing a New Era of Fashion and Innovation
Veracruz, Mexico / Paris, France — 2026
Urban Palais has announced a landmark global partnership with Porsche, marking a defining moment at the intersection of fashion, design, and innovation. This strategic alliance, set to unfold throughout 2026, signals a bold new chapter for both brands... one rooted in precision, creativity, and a shared vision of the future.
At the center of this collaboration is Porsche Center Veracruz, whose involvement anchors the partnership within Mexico’s evolving luxury landscape while connecting it to a global stage. Together, Urban Palais and Porsche Center Veracruz will play a key role in bringing this vision to life.
The alliance will culminate in the debut of an exclusive collection, “Urban Palais by Porsche,” set to be unveiled during Paris Fashion Week this September—a moment poised to capture international attention.
This collaboration represents a historic milestone. Urban Palais becomes the first Mexican brand to work directly with Porsche, while designer Estela Brocado makes history as the first Latin American designer to collaborate with the iconic automotive house.
The partnership is the result of months of strategic development, where conversations surrounding innovation, craftsmanship, and forward-thinking design evolved into a powerful creative alignment. Both brands share a commitment to excellence, precision, and pushing the boundaries of their respective industries.
“After months of intense work, we can finally share this big step. Collaborating with a brand like Porsche represents not only a dream come true, but a responsibility to take our vision to a global scale,” shared the Urban Palais team.
As part of this alliance, Estela Brocado will step into a prominent role within the Porsche universe as a Creative Ambassador for 2026, further strengthening the connection between fashion and automotive design.
The upcoming UP by Porsche collection will serve as the centerpiece of this collaboration which is an exploration of structure, movement, and modern luxury. It will be positioning itself as one of the most anticipated presentations of the Paris season.
More than a collaboration, this alliance signals the beginning of a new era.
An era where fashion and automotive design converge.
Where cultural boundaries dissolve.
Where creativity moves without limits.
Urban Palais x Porsche. The future begins now.
