Unique Fashion Show Brings a Global Vision to New York City on January 31 with a Runway Show that will be the first of its kind in the industry
This winter, New York City will host one of the most progressive fashion events of the season as Unique Fashion Show (UFS) arrives with its highly anticipated NYC 2026 Edition. More than a runway presentation, UFS represents a global platform for creative transformation where fashion, art, technology, and sustainability converge.
Founded in Georgia and now based in France, Unique Fashion Show has evolved from an emerging conceptual showcase into a globally recognized movement. At its core, UFS is a phygital ecosystem, uniting designers, artists, technologists, sustainability leaders, and cultural innovators from around the world. Its mission is clear: to redefine how fashion is created, experienced, and shared across borders... both physical and digital.
A Global Platform Rooted in Cultural Exchange
“With each edition, we aim to create a space where creativity becomes a bridge linking cultures, disciplines, and new forms of innovation,” says Gita Dzhavid, Founder and CEO of Unique Fashion Show. “New York allows us to expand this dialogue even further, celebrating the artistry and responsibility that define the future of fashion.”
The NYC 2026 Edition is expected to welcome over 600 international guests, including designers, diplomats, investors, press, buyers, and cultural leaders. Beyond the physical audience, the event will extend its reach globally through an AI-powered Metaverse broadcast, allowing digital participants worldwide to experience the show in real time. This fusion of physical and virtual environments has become a defining hallmark of UFS... challenging traditional runway formats and expanding the very definition of a fashion show.
NYC 2026 Highlights
Runway Showcases
A curated selection of 20 international designers will debut collections that explore artistry, storytelling, and future-forward innovation. Each collection reflects fashion’s evolving cultural and technological landscape, spotlighting voices shaping the next era of design.
B2B & B2C Showroom
UFS offers a dedicated showroom environment designed to accelerate meaningful industry connections. Designers, buyers, retailers, and investors are brought together in a space that supports collaboration, discovery, and commercial opportunity.
Two-Day Post-Event Pop-Up
Hosted in one of New York City’s leading concept stores, the post-event pop-up bridges runway visibility with real-world engagement. This immersive retail experience allows designers to translate spectacle into direct consumer interaction and sales.
Metaverse Fashion Experience
A signature element of Unique Fashion Show, the Metaverse runway reimagines physical collections through AI, 3D, and XR technologies. By transforming garments into virtual expressions, UFS remains one of the most accessible and immersive fashion platforms in the world.
Art & Fashion Integration
Each edition of UFS introduces curated installations where fashion meets contemporary art. These experiences invite guests to engage with creative expression beyond the runway where it is expanding fashion into a multidimensional cultural dialogue.
Competitions & Innovation Initiatives
Sustainable Designers Contest
In partnership with Sustainable Fashion Week US and other institutional collaborators, this flagship competition celebrates ethical craftsmanship, circular production, and regenerative design. Winners receive global visibility, mentorship, and placement in post-event exhibitions—reinforcing sustainability as a guiding principle rather than a trend.
AI & 3D Designers Contest 2026
Theme: “Self-Transformation: From Limits to Freedom”
Developed in collaboration with PROGENIUS STUDIO and supported by CHOICE, this initiative invites physical and digital designers to create visionary virtual garments and avatars. The theme explores identity, freedom, and personal evolution—mirroring the transformative power of art, technology, and conscious design.
Women Empowerment Initiative
Unique Fashion Show continues its commitment to amplifying women’s creative voices globally. Through mentorship, visibility, and cross-cultural collaboration, the initiative supports artisans and designers particularly from regions such as Afghanistan championing resilience, craftsmanship, and artistic freedom across borders.
Featured Artist: Chandra Li
Renowned for her phygital approach, Chandra Li will present Women in Search of Freedom, an art-to-avatar installation examining identity, metamorphosis, and empowerment. Her work aligns seamlessly with UFS’s vision using storytelling and digital innovation to explore transformation on both personal and collective levels.
About Unique Fashion Show
Unique Fashion Show (UFS) is a global phygital platform merging fashion, art, technology, and sustainability. Recognized by cultural institutions including the French Ministry of Culture, UFS continues to pioneer new models of responsible, digitally enhanced fashion presentation reshaping how creativity is experienced in the modern era.
Designers from around the world are invited to apply for the NYC 2026 Edition and take part in a global conversation where creativity meets purpose.
🔗 Apply here:
https://www.unique-fashionshow.com/blank2