The House of Fashion Powered by Paris Runway Official Returns Bigger Than Ever for 2026
Twelve brands. Two days. Fashion shows, television, press, photography and industry access. On October 24 and 25, The House of Fashion returns to Portugal with its most ambitious edition yet.
This October, The House of Fashion powered by Paris Runway Official is expanding.
Produced by IMC Models Agency, the 2026 edition will bring fashion, media and emerging talent together across two days in Portugal, transforming the event from a runway showcase into a wider platform for designers, models, photographers and industry professionals.
The main event arrives on October 24, when 12 national and international brands and projects take to the runway: Conceição Leite, Micaela Oliveira, Escola Profissional do Ave, Lezon Atelier, Nortada, Relish, Gaudi, VDR, ORASCI, Original Ireland, Elsa Fairy and By Vel.
But this won't simply be another runway.
With Porto Canal providing television coverage and Portuguese publications Nova Gente, VIP and TV 7 Dias expected to attend, the event is designed to place participating designers and talent in front of a broader media audience. Celebrities, personalities and special guests are also expected, bringing together fashion, entertainment and press for one of The House of Fashion's biggest editions to date.
More Than a Fashion Show
The event's continued growth has also created an impact beyond fashion. A previous edition attracted more than 1,000 people to Santo Tirso, generating demand for local hotels, restaurants and services. With support from the Municipality of Santo Tirso, The House of Fashion is increasingly connecting fashion with tourism, creative industry and regional visibility.
Professional and institutional partners for 2026 include the Portuguese Hairdressers Association (ACP), Institute for Employment and Vocational Training (IEFP) and Zélia Teixeira Perucas.
Then, for the first time, the experience continues.
On October 25, The House of Fashion will introduce its new Open Day, shifting the focus from presenting fashion to developing the people working within it. Photography, advanced runway training, commercial posing, content creation, self-makeup, networking and professional development will give models and emerging creatives an opportunity to strengthen both their portfolios and industry skills.
It is a natural evolution for an event becoming bigger than the runway itself.
October 24 is about the show. October 25 is about what comes next.
With 12 brands, international talent, television and print media, professional development and the support of Paris Runway Official, The House of Fashion 2026 is positioning its biggest edition yet as a meeting point between the runway, the media and the next generation of fashion talent.
The House of Fashion Powered by Paris Runway Official
October 24–25, 2026 | Portugal
Produced by IMC Models Agency