Paris Runway Official takes on Elite Sport with Model Holly Alpha
DUBAI / DUBLIN / BUDAPEST – August 2025 - With a résumé that spans law, international sport, and global travel, newly signed model Holly Alpha, known to many as “Halpha”, brings depth, intellect, and individuality to every room she enters. Now stepping into the world of fashion with the support of Paris Runway Official, Holly is set to redefine what it means to be a modern muse: part athlete, part scholar, and 100% original.
Follow her journey: @holly.alpha

Born and raised in Dubai, Holly represents a new generation of models who balance artistry and ambition with impressive professional range. While her current studies in Law and Political Science at Trinity College Dublin occupy much of her time, Holly also remotely manages show jumping horses in Dubai which is a sport she dedicated her childhood and teen years to, competing at the highest levels across Europe.
“My gap year was the first time I saw the results of all my training,” she reflects. “I didn’t have to split my time between school and sport. I was competing across Europe, managing horses, training three hours a day… it shaped who I am.”
From Arena to Runway
Now, Holly is turning her attention to the fashion world, bringing with her the discipline of an athlete, the empathy of a performer, and the global perspective of a well-traveled academic. With Paris Runway Official, her focus is on connection, growth, and genuine experience.
“I recently completed a Sports Law & Football Management Summer School in Lisbon,” she shares. “The most meaningful part was the people I met. If I can meet equally inspiring individuals through fashion, I will have fulfilled my goal.”
Through castings, Fashion Week appearances, and editorial opportunities, Holly is eager to engage creatively while continuing to build bridges between communities be they academic, athletic, or artistic.
The Balance of Purpose and Passion
When asked about “purpose,” Holly doesn’t shy away from nuance. “After being in elite sport, it took time to realize that doing nothing is also okay,” she says. “There has to be a balance. For me right now, that balance includes my education, my well-being, and my relationships.”
Her passions beyond modeling include acting, which she studied during the International Baccalaureate. “Theatre helped me express a different side of myself. I hope to return to it someday maybe audition for something new and unexpected.”
A Future Fueled by Happiness
Unlike many in high-achieving circles, Holly’s greatest desire isn’t rooted in fame or accolades it’s contentment. “I’ve seen people at the top of their sport who weren’t happy. I don’t want that. I want to grow, challenge myself, and help others but I want to feel joy in the process.”
With upcoming time spent living and studying in Budapest, roots in Dubai, and creative collaborations now growing in Ireland, Holly Alpha is truly international in spirit. As she prepares to walk her first fashion week and connect with designers through Paris Runway Official, she brings with her a clarity that’s rare in any industry: style is nothing without soul.

Follow Holly Alpha
Locations: Dubai • Dublin • Budapest
Instagram: @holly.alpha
Current Studies: Law & Political Science at Trinity College Dublin
Former European-level show jumper & equestrian athlete
Signed - Paris Runway Official takes on elite sport with Holly Alpha
Paris Runway Official gives models the opportunity to be sponsored into their agency. Which means that a brand, a runway show or production company has interest in working with the model and that model has a great chance of not only walking the runway, but getting press and news for their success. The program which was set up in 2024 after the firms clients wanted models who could make the press and newsrooms has been a success with over half of their models walking on the runway in the first few months of joining, as well as getting press in online publications.
Ronnie, who was selected by the agency to be sponsored had a few different runway shows and brands interested in her... with Calvin Klein, Tommy Hilfiger, etc. all at the forefront. "These brands are great USA brands that models from overseas can model and wear their clothing" says the Firm. "What we hope to do is bring exposure to brands that our firm loves, that dominate the runway and that bring confidence to our models".
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