Paris Runway Official heads to NYC for NY Swim Week this July 26th
New York Swim Week 2025: The Swimwear Revolution Continues in the Heart of NY
Five years ago, in the midst of global stillness, a movement emerged in New York. New York Swim Week (NYSW) was born in 2021, founded by Evita Scoccia, to give swimwear a place among the elite fashion weeks of the world. This July, that movement returns in full force, celebrating five years of creativity, industry disruption, and international expansion.
This summer’s showcase will take place on Saturday, July 26, 2025, at Life Time Sky (605 W 42nd St, New York, NY 10036) with two runway presentations:
– Day Show: 2:00 PM
– Evening Show: 5:00 PM
A Full Week of Fashion Events in the heart of NYC
July 12
NYSW Boat Show
2430 Fdr Drive Service Rd E,, 10010
No, passport no problem set sail with NYSW to paradise. RSVP HERE
July 23
Kickoff Event & Pop-Up Shop
Location: Bowery, NYC
An intimate evening to open the week and spotlight rising brands. RSVP HERE
July 24
BLOOM: An Immersive Fashion Garden
Location: Soho, NYC
Featuring a panel discussion, brand activations, and pop-up shops focused on fashion, beauty, and wellness. RSVP HERE
July 26
New York Swim Week: Interbloom 2025 RSVP HERE
Location: 605 West 42nd Street, New York, NY 10036
Day Show: 2:00 PM by hosted by @andreiagibau & @iampetergordon
Night Show: 5:00 PM hosted by @lachy_mclean
Followed by an exclusive After Party at the Virgin Hotel RSVP HERE
With the theme “Interbloom,” NYSW 2025 invites audiences into a world of evolution, transformation, and radiant individuality. The lineup of designers this year reflects just that... a rich mix of global perspectives, daring aesthetics, and purpose-driven brands.
Sneak Peak Designers Featured at NYSW 2025:
Bathhouse
Birds and B
By Sarasty
Cocora Shop
Designs by Porshia
Ella Marie Swim
Elizabeth & Co.
EVITA SWIM
Haus of Blck
Heritage Swim
Ivy Swimwear
Marteen Luxury
MLC Swimwear
Oceanus
Origin of Oceans
PAM SWIM
Palondre the Label
SAINT LOU$I™️
SHE Designs
Sulis Swimwear
Wall Street Swim
yarnS
From luxe minimalism and high-glam silhouettes to culturally rooted prints and experimental draping, each collection is a masterclass in swimwear as art.
New York Swim Week is more than a show. It’s a full-scale production ecosystem with design, beauty, media, and community all converging under one creative vision. In 2024, NYSW became the first swimwear-focused show to produce an international campaign in the Maldives, gathering brands from Australia, London, New York, Miami, and Los Angeles to create high-end pre-show campaign content. That project set a new industry benchmark for what runway-to-retail storytelling can look like.
NYSW was built by incredible creatives and fueled by those who believed in the vision from the very beginning. From early supporters to day-one designers, dedicated media partners, and the models who bring each look to life... this 5 year milestone is a celebration of the community behind the curtain. NYSW is proud of its team, supporters, models, media, designers, and partners for helping shape what the platform has become today.
Backstage Beauty and Brand Partnerships
This year, the show is supported by a lineup of mission-driven partners and creative collaborators:
-Saltie Beauty brings clean, ocean-inspired haircare powered by a commitment to sustainability and love for the sea, a perfect alignment for NYSW’s aesthetic and values. saltiebeauty.com @saltiebeauty
-The Makeup Academy, founded by Nina Mua, is leading all glam artistry. With international roots and a flagship in NYC, the academy embodies the dreamer-to-creator journey NYSW champions. themuanyc.com
-Plug Social Agency, under the direction of Passhun Mylashia, has shaped everything from castings and fittings to branded activations and influencer strategy. With over 250+ campaigns under its belt, the agency brings depth and vision to every corner of the production. www.PlugSocialAgency.com @PlugSocialAgency
Why NYSW Matters
In a world where swimwear has long been relegated to commercial catalogs or warm-weather-only cities, NYSW places it in the heart of fashion’s capital and gives it the reverence, scale, and intention it deserves. This is a platform where designers get discovered, models get signed, and creativity gets taken seriously.
New York Swim Week is also deeply personal. Evita Scoccia, whose background spans modeling, styling, brand building, and an internship at Vogue, built NYSW from lived experience. “I’ve walked the runways, packed the samples, and sat backstage dreaming of something more. NYSW is that 'more'... not just for me, but for everyone who deserves a space to be seen.”
🎟 RSVP to New York Swim Week 2025: https://posh.vip/f/1e172
Follow @ny.swimweek and @evitascoccia for live updates, BTS moments, and designer reveals.
In a city where art, fashion, and future collide, NYSW is leading the swimwear revolution one look, one voice, one show at a time.
