Paris Runway becomes Official Media Sponsor for The House of Fashion Portugal as it takes a top place in European Fashion Shows alongside Paris & Milan
THE HOUSE OF FASHION PORTUGAL 2026
Where the Future of European Fashion Begins
Portugal’s House of Fashion is quickly becoming one of Europe’s most exciting platforms for emerging designers, models, and creative talent. With its innovative, inclusive format, the event offers a complete professional ecosystem that includes nationwide model castings to the best in hair, makeup, styling, photography, and art direction. The show is curated by IMC Models to ensure exceptional quality and industry relevance is delivered across all platforms of the show.
The show which is known for its 500 guests, 200 models and international designer line up has become one of the fastest growing shows and markets in Europe attracting editors, buyers, brands, boutiques, influencers, models, designers and elite guests from all over the world.
Paris Runway becomes Official Media Partner
Paris Runway has officially become a media partner with the fashion house. "We are very excited for the future in Portugal" says Brit, Paris Runway Officials rep. "This is a market that continues to grow and is now getting attention from our media partners like VOGUE, Harper's Bazaar and more. We are ready to support and make space for growing talent with The House of Fashion but also give existing talent a new place to showcase their work. We look forward to showcasing, documenting and story telling in Portugal with the house of Fashion."
Paris Runway Official is a luxury fashion media platform that documents, elevates, and broadcasts the world of fashion through premium editorial, magazine, and digital storytelling. Brands can be expected to reach over 12 million viewers when showcased on the Paris Runway Official platform, along with premium placements in the world's largest fashion magazines reaching over 100 million readers globally.
Why Portugal?
Portugal is rising as a leader in textile innovation, sustainable production, and new design talent. For international designers, it offers a dynamic European market, world-class craftsmanship, and a culturally rich environment with fashion infrastructures rivaling global capitals.
Portugal’s fashion scene is expanding rapidly, with increasing interest from European buyers, agencies, and media. It’s not as saturated as Paris or Milan, meaning brands stand out. It is a market that has been getting attention from large fashion publications such as VOGUE, Harper's Bazaar and Forbes - who all have a Portugal editions now.
What Designers Gain:
• A professional, media-covered runway
• Curated model selections represented by a reputable agency
• Top-tier beauty and creative teams
• High-end photo and video suitable for campaigns and editorials
• Access to agents, buyers, and industry leaders
The event champions diversity, authenticity, and creative expression, making it a compelling destination for designers seeking global visibility.
A Movement, Not Just an Event
With castings across Lisbon, Porto, Braga, Leiria, and the Algarve, The House of Fashion discovers and elevates new talent while positioning Portugal as a must-watch fashion hub.
Official Invitation
International designers are invited to present their collections and join a platform shaped by innovation, culture, and artistic vision.
The House of Fashion is where ideas take form and where the future of fashion begins.
To learn more: https://www.imc-modelsagency.com/the-house-of-fashion
House of Portugal Team - Media Feature:
