OCEANUS TAKES MANHATTAN: The Swimwear Brand that closed Miami Swim Week will now head to New York Swim Week on July 26th
By: Brit Olivia
JULY 22, 2025 - NEW YORK CITY, NY: Oceanus the Label, the rising star of luxury swimwear, is about to close one of the most anticipated fashion events of the summer: New York Swim Week. Following their celebrated debut at Paraiso Miami Swim Week in June, Oceanus will take the final runway of New York Swim Week at 6 PM on Saturday, July 26 where the fashion world is watching.
From the heat of South Beach to the skyline of Manhattan, Oceanus has ignited a movement of glamour, empowerment, and unapologetic femininity in the swimwear category.
“We created Oceanus to fill a gap in the market… fashion-led swimwear that makes women feel powerful,” says Co-founder, Hannah Attalah.
Each piece is made from recycled, eco-friendly materials and hand embroidered. Oceanus reflects the confident attitude of 80s glamour evening wear which is a constant reference point for the brand.
Courtesy of Oceanus / Konstantin Golovin Aleksandrovic
From Paraiso to NYC Prime Time
Just last month, Oceanus stunned the crowd at Paraiso Miami Swim Week with a runway show that was both bold and bejeweled. Their debut featured hand-embellished one-pieces dripping in crystals, dramatic cutouts, and goddess-like silhouettes, delivering a vision that was part beach fantasy, but totally inspired by the 80’s with graphics, glamour and fun.
It was the final presentation of Miami Swim Week which tends to be an honor usually reserved for the most talked-about name of the season.
And talk they did.
Fashion editors, stylists, and influencers lit up Instagram feeds with close-ups of glimmering textures and intricate beadwork. With just one show, Oceanus positioned itself as more than a swimwear brand… became a fashion house in the making.
But now, Oceanus will head to the fashion capital of the world - New York City. Where they will walk the Runway at the final show and presentation held by New York Swim Week at 6pm.
Courtesy of Oceanus / Konstantin Golovin Aleksandrovic
A New York Moment
Now, the London-based label brings its signature aesthetic to the city that never sleeps... and dreams of fashion, NYC. They are ready to close out and celebrate New York Swim Week’s fifth anniversary in style.
Held at Life Time Sky in Manhattan, NYSW’s evening presentation on July 26 at 6 PM is expected to be one of the most photographed events of the season. The theme, “Interbloom,” celebrates transformation, creative rebirth, and global style evolution which is an apt parallel to Oceanus’s own runway journey.
Expect shimmering resort wear, unexpected textures, and that unmistakable Oceanus confidence.
New York Swim Week Founder Evita celebrates her Runway Show and Brand, Evita Swimwear (@evita.store)
Power Dressing, Reimagined
Oceanus isn’t just about swim. It is also about statement.
Their approach fuses the drama of couture with the function of swimwear. The result is a wearable luxury that transitions seamlessly from poolside to rooftop soirée. Every piece exudes high fashion: think scalloped necklines, strategic sheers, bold shoulders, and embellishments that catch the light like jewelry.
Who is Oceanus?
“I started my brand in 2017 and it was inspired by Oceanus - the Greek God of River, and vintage glam. I've been collecting vintage from the 70s, 80s, since I was a teenager. So, most of my references are of things that I love that are in my archive. And just very statement, the kind of partywear that's evolved from swim to party.” Says Founder, Hannah.
Don’t Miss It – A NEW YORK SWIM WEEK DEBUT
Oceanus at New York Swim Week
Saturday, July 26, 2025
Final Runway Presentation: 6:00 PM
Life Time Sky, 605 W 42nd St, Manhattan
FOLLOW NEW YORK SWIM WEEK: @NY.SWIMWEEK
Oceanus is available at oceanusthelabel.com
Follow along @oceanus for behind-the-scenes access and post-show looks