Meet Sareh Nouri, the designer who has graced the pages of VOGUE and the city of NYC
Sareh Nouri is a Persian-American bridal designer renowned for her ethereal, timeless wedding gowns that blend modern sophistication with classic elegance. Her designs have graced the pages of Vogue, Martha Stewart Weddings, and The Knot, and are favored by brides seeking couture craftsmanship and romantic silhouettes.
Photo courtesy of Julie Trinh, Photographer, https://julietrinhphotography.com/ | Fashion PR Firm // Paris Runway Official
From Tehran to the Runway
Born in Tehran, Iran, in 1979, Sareh Nouri immigrated to the United States at the age of nine, settling in northern Virginia. She earned a B.A. in graphic design from George Mason University, a foundation that later influenced her meticulous approach to bridal design. Initially working in graphic design, Nouri's journey into fashion began when she designed her own wedding dress in 2009 after struggling to find a gown that matched her vision. This pivotal moment led her to explore various roles in the bridal industry, including modeling, sales, and consulting, before launching her eponymous label in 2011.
Signature Style and Craftsmanship
Sareh Nouri's designs are celebrated for their luxurious fabrics, including imported French lace and Italian silk, and their impeccable construction. Her gowns often feature clean lines, delicate details, and her signature couture bows, reflecting influences from style icons like Grace Kelly and Audrey Hepburn. Each piece is handcrafted in the United States, ensuring a high standard of quality and attention to detail.
Photo courtesy of Julie Trinh, Photographer, https://julietrinhphotography.com/ | Fashion PR Firm // Paris Runway Official
Expanding the Brand
Beyond bridal gowns, Nouri has expanded her offerings to include luxury bridal robes and evening wear, maintaining her commitment to timeless elegance. Her collections are available in upscale boutiques and department stores across the U.S., including Kleinfeld Bridal in New York City. In 2021, she opened her first flagship salon in Livingston, New Jersey, with a second location launched in Chevy Chase, Maryland, in 2025.
New York Bridal Fashion Week
Sareh Nouri participated in the Union Square Couture Bridal Market during New York Bridal Fashion Week in April 2025. The event, held at The Lotte New York Palace Hotel, showcased her latest bridal collection to industry professionals and boutique buyers. Nouri's presentation featured her signature blend of timeless elegance and modern sophistication, with gowns crafted from luxurious fabrics like French lace and Italian silk. Attendees had the opportunity to schedule private appointments to view her collection, reflecting the exclusive nature of the trade-only event.
For more information and to view her latest collections, visit sarehnouri.com.
