House of Fashion Takes Europe Fashion to the Next Level with 1,000 Guests Runway Show
The energy in Northern Portugal’s creative capital reached fever pitch as The House of Fashion welcomed over 1,000 guests for an electrifying showcase produced by IMC Models and powered by Paris Runway Official. Drawing industry insiders, fashion buyers, international media, and tastemakers into a packed house, the runway cemented Portugal's expanding role as a premier destination on the international fashion circuit.
The evening delivered a masterclass in modern couture, high-end commercial fashion, and avant-garde craftsmanship, spotlighting a diverse slate of Portuguese and international labels.
The Runway Lineup
Micaela Oliveira: Renowned for dramatic silhouettes and red-carpet glamour, the Portuguese designer delivered show-stopping gowns defined by intricate embellishments and structural elegance.
Conceição Leite: Known for bridal and bespoke tailoring, Leite presented ethereal, refined designs emphasizing classic sophistication and delicate texturing.
VDR (Via Delle Rose): The Italian powerhouse injected bold street-luxe energy onto the runway, pairing statement outerwear with striking contemporary detailing.
Relish & Gaudì: Bringing sleek Italian RTW sensibilities to the stage, both brands featured tailored, ready-to-wear ensembles blending metropolitan flair with accessible luxury.
Mllezon (Lezon Atelier): Modern silhouettes took center stage with clean-cut tailoring, artisanal finishes, and bold architectural lines.
By Vel: Delivering Ukrainian design mastery, By Vel presented an evocative collection balancing fluid fabrics with distinct editorial cuts.
Orasci House: Bringing avant-garde British design language, Orasci merged boundary-pushing concepts with elevated streetwear.
Original Ireland: Blending timeless heritage fabrics with contemporary urban layering, the label showcased functional, tailored aesthetics.
Nortada: Drawing inspiration from coastal resilience, Nortada brought fluid, minimalist pieces tailored for seamless everyday wear.
Texave (Escola Profissional do Ave): Showcasing the future of Portuguese fashion engineering, the design academy brought daring, experimental student creations that explored new textures and sustainable approaches.
Backstage Artistry & Production
Pulling off a multi-brand runway of this scale required an extensive backstage infrastructure. Hair and makeup directions were led by an elite collective including the Associação dos Cabeleireiros de Portugal (ACP), IEFP Rio Meão, Zélia Teixeira Soluções Capilares, and artists Mary Dego, Maryasha, Vikki Beauty, Adriana Santos, and Bruna Sousa. The production was further supported by regional municipal partners Município de Santo Tirso and ACIST.
The House of Fashion proved that runway momentum in Europe doesn't stop at traditional fashion capitals and IMC Models has built a cross-continental runway capable of commanding global attention.