Heritage India Fashions: India Culture meets New York Fashion Week - Watch LIVE September 11th

Heritage India Fashions: India Culture meets New York Fashion Week - Watch LIVE September 11th

When the lights rise at the Angel Orensanz Foundation on September 11, 2025, all eyes will turn to Heritage India Fashions not only as a presenting designer, but as the overall sponsor of International Heritage Fashion Week Season 04. Founded by Prashant Goyal, the label has become synonymous with a philosophy that feels both timeless and forward-thinking: honoring the past while defining the future.

Indian culture and fashion are experiencing a powerful global resurgence propelled by the rise of fusion wear blending traditional garments with contemporary silhouettes, the influence of digital platforms like TikTok, and the visibility of Indian celebrities as global brand ambassadors.

Alia Bhatt for Gucci, Priyanka Chopra for Bulgari, Deepika Padukone for Cartier and Louis Vuitton, Sonam Kapoor for Dior, Ananya Panday for Chanel, and Gauravi Kumari for Jimmy Choo are redefining what it means to be a global ambassador. Most recently, KL Rahul, one of India’s top cricketers, was named brand ambassador for Paul & Shark, underscoring how fashion is embracing India’s diverse spectrum of talent and culture.

Long before “slow fashion” became a trend, India lived it. Across generations, families have treasured sarees and heirloom garments decades old, worn with pride as timeless statements of identity. With over 2,000 documented craft clusters and nearly 70% of the nation’s textile production still handwoven or artisanal, India’s fashion story is one of continuity, craftsmanship, and cultural pride.

This is not a nation “adapting” to sustainability but it is a nation returning to what it has always known. As Bandana Tewari, former Editor-at-Large of Vogue India, reflects: “India never needed to be taught sustainability. It was always our way of life. We just need to remember what we already know.”

Couture as Cultural Storytelling

Heritage India Fashions is more than a brand; it is a bridge between centuries of artisanal craftsmanship and the global runway of today. Known for intricate hand embroidery, jewel-toned silks, and regal brocades, Goyal’s designs channel the opulence of India’s royal courts while embracing modern silhouettes. Bridal couture gleams with ornate embellishment, menswear is reimagined with sharp tailoring, and evening gowns drape with the gravitas of history infused with modern edge.

Beyond the Label

But Goyal’s impact reaches beyond his own collections. As producer of International Heritage Fashion Week, he has curated a platform for 23 designers whose works explore heritage across cultures. From avant-garde to couture, from sustainable innovation to streetwear, IHFW reflects a global chorus of voices that share one vision: fashion as heritage, redefined.

Sponsorship with Purpose

By sponsoring Season 04, Heritage India Fashions underscores IHFW’s theme: “Elevate Fashion. Define the Future.” The partnership is a natural extension of the label’s character that the most compelling fashion emerges when tradition and innovation stand side by side. For Goyal, it’s a declaration of values as much as a business strategy: fashion must remain rooted in heritage while fearlessly reaching for new horizons.

A Vision for the Future

As the runway fills with embroidered silks, flowing lehengas, and sharply cut couture, one truth will shine: Heritage India Fashions is not only preserving craft but propelling it into the future of fashion. Through sponsorship, design, and creative leadership, Prashant Goyal is building more than a collection but he is building a movement.

And on this September night in New York, that movement will once again take center stage. Want to attend?

FASHION WEEK TICKETS: https://www.eventbrite.com/e/new-york-fashion-week-nyfw-x-international-heritage-fashion-week-s04-tickets-1294925901229?aff=ebdsoporgprofile

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