Giannina Azar Brings Latin Glamour to New York Fashion Week
New York, NY - September 15, 2025
In a celebration of bold creativity, craftsmanship, and cultural expression, renowned designer Giannina Azar captivated the fashion world with her latest collection presented at United Palace in New York City. The show, powered by Fashion Designers of Latin America (FDLA), was a radiant fusion of artistry and heritage, transforming the runway into a visual narrative of glamour, strength, and storytelling.
A Vision of Latin Elegance
Giannina Azar, one of the most influential names in Latin American fashion, is known for her dramatic silhouettes, intricate detailing, and a design language that merges sensuality with sophistication. Her New York Fashion Week presentation continued that legacy, showcasing pieces that celebrated the vibrancy of Latin culture while pushing the boundaries of modern couture.
The collection was an unapologetic display of confidence and power. From fluid metallic fabrics to meticulously beaded gowns that seemed to shimmer with every movement, Azar’s designs embodied the essence of high fashion with a distinctly Latin flair. Each look told a story, seamlessly blending tradition with innovation and capturing the dynamic spirit of contemporary Latin fashion.
Behind the Lens and the Vision
The editorial campaign surrounding the show was brought to life by an accomplished creative team. Art direction was helmed by Aries Rivera (@ariesriverar), whose vision shaped the storytelling and visual language of the project. Working through the creative agency @ariestudioc, Rivera’s approach to art direction emphasized emotion, movement, and cultural identity... elements that were deeply embedded in the spirit of the collection.
The imagery was captured through the lens of Diana Márquez (@dianamarquezl_), whose editorial photography highlighted the intricate craftsmanship of Azar’s designs while celebrating the individuality of each model who walked the runway. Together, the creative team elevated the collection from a fashion show into an immersive artistic experience.
A Defining Moment at NYFW
The event, hosted at the iconic United Palace and powered by @fdla, represented more than a fashion show. It was a moment of cultural significance, bringing together designers, artists, and visionaries from across Latin America to showcase their work on one of fashion’s most prestigious stages.
For Giannina Azar, the collection reaffirmed her position as a global force in couture. For the creative team behind the presentation, it was an opportunity to amplify Latin creativity and celebrate the artistry that continues to shape the future of fashion.
Credits
Fashion Designer: Giannina Azar (@gianninaazar)
Editorial Photographer: Diana Márquez (#@dianamarquezl_)
Art Direction: Aries Rivera (#@ariesriverar)
Creative Agency: @ariestudioc
Presented by: @fdla
