Fendi SS27: Maria Grazia Chiuri Puts the Body and Baguette in Focus
September 25, 2026 — Maria Grazia Chiuri’s Spring/Summer 2027 Fendi collection arrived in Milan on September 23 with a question at its center: how can clothing express intimacy while leaving the wearer in control? The answer moved between sheer layers, relaxed tailoring and the house’s most recognizable accessories, across a 70-look lineup documented on Fendi’s official show page.
What the Milan schedule confirms
The Camera Nazionale della Moda Italiana calendar, updated September 24, lists Fendi at 2 p.m. on Wednesday, September 23, at Via Solari 35. This was Chiuri’s second ready-to-wear outing for the Roman house after her Fall 2026 debut, as Vogue’s season preview noted. The brand’s own presentation describes clothing as a second skin that responds to the emotions of everyday life, and its digital gallery records 70 looks.
That framing helps explain the collection’s range. ELLE’s September 23 runway report describes lace-trimmed bloomers and bralettes alongside polished black suits, distressed denim, cape-like outerwear and textured Baguette bags. Its account also describes a mirrored show setting. Those are reported observations of the presentation, while the brand’s look gallery offers readers a direct way to inspect the collection.
Why the accessories deserve attention
Fendi has already moved selected items from the collection into a preorder section on its official show page, including a Baguette iteration and a Vertigo style. That is a concrete connection between the runway story and the retail journey, although preorder listings alone cannot establish future demand or a collection’s commercial success.
For a house identified with leather goods, the styling of bags within the 70-look sequence matters as much as any single garment. The Baguette appears within an ensemble built around the body and movement, rather than as an isolated product announcement. Chiuri’s ability to make that relationship legible to viewers may be one of the season’s more consequential communications choices.
Paris Runway Official’s analysis
Editorial assessment: The show offers an unusually clear story for fashion communications: sensuality can be framed as agency, with formal and intimate pieces sharing one wardrobe. The mirrors reinforced that question of looking and being looked at, according to ELLE’s on-site description. This is an interpretation of the creative presentation, not a claim about the designer’s private intentions or an indicator of sales.
Brands and publicists studying the collection should distinguish the verifiable elements—the date, location, look count, show imagery and currently listed preorder pieces—from the broader narrative they develop around them. A useful postshow package would let editors see the same idea in three forms: full runway context, accessory detail and a concise explanation of the clothes’ relationship to the wearer. That is our communications recommendation, not a statement issued by Fendi.
As the fashion-month calendar moves from Milan toward Paris, the conversation will shift to the upcoming French-house shows. See our Paris Fashion Week final-calendar guide for the confirmed timing of Dior, Chanel and Louis Vuitton.