Efia Quartey: Creating Her Own Path in Fashion, Film, and Purpose
From Glasgow to the global stage, Efia Quartey is a new face in fashion whose story is defined not by convention, but by intention. Known to friends and followers as Fia or Fifi, the Scotland-based model, actress, and entrepreneur represents a new generation of talent... one rooted in ambition, compassion, and the courage to create something entirely her own.
Born and raised in Glasgow, Efia’s journey into the spotlight began not on the runway, but through pageantry and screen work. She competed in Miss Great Britain in 2024, earning the title of Miss Great Britain Glasgow Miss Charity 2024.... a moment she describes as life-changing. Returning to the competition in 2025, she placed in the Top 5 nationwide, finishing as 4th Runner-Up and further cementing her presence as a woman of both strength and substance.
While fashion may be her next frontier, Efia is no stranger to the camera. Signed with a modelling and film casting agency, she has appeared in over 100 film, television, and commercial productions across Netflix, BBC, and ITV, including work connected to James McAvoy’s debut film California Schemin and major studio productions currently in development. Her versatility moving seamlessly between screen, commercial work, and brand collaborations has already positioned her as a multi-hyphenate talent to watch.
Yet beyond titles and credits, Efia’s story is deeply personal.
Her dedication to charity and fundraising lies at the heart of her mission. Winning Miss Charity in 2024 intensified her lifelong commitment to raising awareness for Angelman syndrome, a rare genetic condition affecting her nephew. What began as advocacy became purpose fueling her desire to use visibility as a force for education, empathy, and impact. For Efia, charity is not an accessory to success; it is the reason for it.
Alongside her creative work, she is also a business owner, running a salon and training academy while managing brand partnerships, PR invitations, and social media strategy. With over 8,000 Instagram followers and an engaged digital audience across platforms, she is steadily building a presence that blends authenticity with aspiration.
Though she has yet to walk her first runway, fashion week remains firmly in her sights. Efia is eager to meet designers, walk catwalks, and expand into editorial and international fashion spaces... ready to travel across Scotland, England, and beyond for opportunities that align with her vision.
At the core of everything she does is a belief in creation. Creating opportunity. Creating representation. Creating a path that may not yet exist. She sees purpose as something both discovered and designed... a reflection of intention, resilience, and forward motion.
“I want to be someone young girls can look at and believe in,” she shares. “To show that with determination and drive, anything is possible.”
With her blend of compassion, ambition, and creative range, Efia Quartey is not simply entering the industry but she is shaping how it looks, feels, and moves forward. And this is only the beginning.