byReidin: To show at London Fashion Week February 19th, 2026
In a world increasingly divided between unattainable designer price tags and fast-fashion compromises, byReidin emerges with quiet confidence... an Irish accessories label built on the belief that true luxury should be both accessible and enduring.
Founded in 2022 by Reidin Magner in Co. Limerick, byReidin was born from a moment of clarity. “I noticed a real gap in the market,” Magner reflects. “Handbags were either designer-priced or affordable but lacking in quality. I wanted to change that.” What followed was not simply a brand, but a philosophy one rooted in craftsmanship, thoughtful production, and storytelling through design.
A Life of Travel, Translated into Design
After nearly 30 years working as an air hostess, Magner’s creative sensibility was shaped at 30,000 feet and grounded in the vibrant cultures she encountered below. Her travels across Africa, Asia, India, the Caribbean, and Morocco instilled a deep appreciation for color, texture, and artisanal detail elements that now define the byReidin aesthetic.
“I was always drawn to beautifully made pieces with originality and character,” she says. The elegance and polish of her years in aviation subtly echo through feminine design details bows, frills, and refined silhouettes... balanced with the boldness of global inspiration.
The Collection
The byReidin collection is a tactile journey. Vibrant velvets meet supple suedes; shimmering metallics are paired with textured pony hair and soft, structured leathers. Each bag tells a personal story... an ode to the markets, workshops, and street style scenes that inspired it. There is a deliberate interplay of color and material, reflecting how people around the world express individuality through fashion.
Every piece is designed to feel timeless yet modern, distinctive yet wearable... crafted not to chase trends, but to outlast them.
Slow Fashion, Thoughtfully Executed
Aligned with the slow fashion movement, byReidin produces in small, limited batches... often just 20 pieces per color. This mindful approach ensures minimal waste and maximum intention. Once a style sells out, the brand evolves naturally, introducing new colors, fabrics, or leathers rather than replicating the past.
Production supports skilled local businesses in Shanghai, where craftsmanship and quality remain central. “Everything is designed to last,” Magner explains, “rather than follow fast fashion trends.”
Creative Influences
Based in Co. Limerick, Magner draws inspiration from a blend of cultures and craftsmanship. The vibrant hues of Morocco, the rich textile heritage of India, and the precision and artistry of Shanghai converge in her designs... filtered through a modern, European lens.
Street style also plays a key role. The way people mix textures, colors, and shapes in everyday life informs silhouettes that feel both fresh and instinctive.
Stepping onto the Global Stage
As a new Irish designer entering the UK market, presenting at London Fashion Week marks a pivotal moment. “The thrill of showcasing my work on a global stage is incredible,” Magner shares. “It’s about connecting with other creatives, sharing energy, and establishing byReidin internationally... while staying true to timeless, modern elegance.”
Her vision for London is clear: visibility, collaboration, and growth... without compromising the brand’s core values.
A Personal Journey, Built from Passion
Without formal fashion training, Magner’s journey is defined by intuition, experimentation, and perseverance. Designing has always been a passion... one honed through lived experience rather than textbooks. Guided by her travels and personal vision, byReidin stands as proof that authenticity and craftsmanship can carve their own path in the industry.
She credits her parents, Billy and Brid, for instilling a strong work ethic and unwavering support... foundations as essential as any design education.
Looking Ahead
With a growing presence through pop-ups, shows, and events across Ireland, byReidin continues to build momentum. London Fashion Week represents not just a milestone, but a gateway... opening doors to new opportunities, audiences, and creative collaborations.
Above all, Magner remains grateful. “To my customers, influencers, family, and friends... your support makes everything possible.”
Availability
Online: www.byreidin.com
Instagram: @byreidin