A New Runway Experience is coming to New York City. Unique Fashion Show Unveils Its 6th Global Edition in New York City with Paris Runway Official as Official Media Partner
New York, December 2025 - As the fashion world turns its gaze toward a new season shaped by innovation, culture, and the seamless merging of physical and digital expression, the Unique Fashion Show (UFS) announces its highly anticipated 6th International Edition, taking place on January 31, 2026, in the heart of Manhattan’s iconic Park Avenue.
Fresh off the momentum of its critically acclaimed Paris 2025 showcase, UFS continues to evolve as one of the industry’s most dynamic global platforms- where fashion is not simply presented, but reimagined as a catalyst for diplomacy, sustainability, and creative transformation. This year’s edition arrives with Official Support from the French Ministry of Culture, Georgian Tourism Association (GTA), and a growing network of international institutional partners, reinforcing UFS’s commitment to bridging cultures through design.
Paris Runway, a global luxury fashion media platform that documents, elevates, and broadcasts the world of fashion through premium editorial, magazine, and digital storytelling will be there at Unique Fashion Show on January 31st to story tell. Brands can be expected to reach over 12 million viewers when showcased on the Paris Runway Official platform, along with premium placements in the worlds largest fashion magazines reaching over 100 million readers. The Paris Runway Team has been featured on Harper's Bazaar, Elle, Grazia, Marie Claire, VOGUE, L'Officiel, FashionX, Fashion Trendsetter & more.
A Global Platform for Creative Transformation
Founded in Georgia and based in France, UFS has built a reputation as a forward-thinking phygital ecosystem- uniting designers, artists, technologists, and sustainability leaders from every corner of the world. What began as an emerging conceptual showcase has matured into a global movement rooted in cultural exchange, responsible fashion, and the future of creative expression.
“With each edition, we aim to create a space where creativity becomes a bridge- linking cultures, disciplines, and new forms of innovation,” says Gita Dzhavid- Founder and CEO of the Unique Fashion Show. “New York allows us to expand this dialogue even further, celebrating the artistry and responsibility that define the future of fashion.”
The upcoming NYC 2026 Edition is set to welcome over 600 international guests: from designers and diplomats to investors, press, and cultural leaders- while extending its reach to wide audience of digital participants through an AI-powered Metaverse broadcast. In true UFS spirit, the experience will unfold at the intersection of real and virtual worlds, expanding the definition of what a fashion show can be.
NYC 2026 Highlights
Runway Showcases
A curated selection of 20 international designers will debut collections that explore artistry, storytelling, and future-forward innovation- championing voices that shape fashion’s cultural and technological evolution.
B2B & B2C Showroom
UFS offers a dedicated showroom designed to accelerate meaningful industry connections, bringing together designers, buyers, retailers, and investors for collaboration and commercial opportunity.
Two-Day Post-Event Pop-Up
Hosted in one of NYC’s leading concept stores, the pop-up transforms runway visibility into real-world engagement, offering designers a direct avenue from spectacle to sales.
Metaverse Fashion Experience
A hallmark of UFS, the virtual runway reimagines physical collections through AI, 3D, and XR, making UFS one of the world’s most accessible and immersive fashion presentations.
Art & Fashion Integration
Every edition introduces curated installations where fashion meets contemporary art- inviting guests to experience creative expression beyond the runway.
Competitions & Innovation Initiatives
Sustainable Designers Contest
In partnership with Sustainable Fashion Week US and other institutional Partners
This flagship competition celebrates ethical craftsmanship, circular production, and regenerative design. Winners will receive global visibility, mentorship, and placement in post-event exhibitions- reinforcing UFS’s commitment to sustainability as a guiding principle rather than a trend.
AI & 3D Designers Contest 2026 Theme: “Self-Transformation: From Limits to Freedom”
In collaboration with PROGENIUS STUDIO and supported by CHOICE, this program invites both physical and digital designers to create visionary virtual garments and avatars. The theme explores identity, freedom, and personal evolution- reflecting the transformative purpose of art, technology, and sustainable design.
Women Empowerment Initiative
UFS continues its work amplifying women’s creative voices globally, supporting artisans and designers- particularly from regions such as Afghanistan- through mentorship, visibility, and cross-cultural collaboration. The initiative champions resilience, craftsmanship, and artistic freedom across borders.
Featured Artist: Chandra Li
Renowned for her phygital approach, Chandra Li presents Women in Search of Freedom, an art-to-avatar installation examining identity and metamorphosis. Her work beautifully aligns with UFS’s vision of empowerment through storytelling and digital innovation.
About Unique Fashion Show
Unique Fashion Show (UFS) is a global phygital platform merging fashion, art, technology, and sustainability. Recognized by cultural institutions including the French Ministry of Culture, UFS continues to pioneer new models of responsible, digitally enhanced fashion presentation.
Designers worldwide are invited to apply for the NYC 2026 edition and join a global conversation where creativity meets purpose.
Apply via: https://www.unique-fashionshow.com/blank2